In the heart of San Francisco’s historic Fort Mason, a transformation is underway that signals a definitive shift in the venture capital landscape. While the last decade was defined by the "software eats the world" ethos, a new cohort of entrepreneurs is proving that the future belongs to those who can master the physical world. At the center of this movement is Founders, Inc., a 42,000-square-foot incubator that has become a hothouse for the next generation of robotics, edge AI, and industrial automation companies.

During our summer tour of maker hubs across the United States, we visited this vibrant campus to understand why a growing number of these high-stakes startups are ditching traditional development cycles in favor of rapid prototyping powered by Raspberry Pi hardware.

The Founders, Inc. Philosophy: Beyond the Capital

Founders, Inc. is not your typical startup accelerator. It operates on the principle that the most ambitious technical founders don’t just need a check; they need an ecosystem. Founded by CEO Furqan Rydhan and COO Mike Shin, the campus serves as a collision point for engineers working on everything from defense-grade drone technology to consumer-facing robotics.

Building the next generation of hardware founders

"We’re often the first believers in the bold ideas founders bring to us," explains Furqan Rydhan. "We write the first check, but the check is the smallest part of the equation. What truly matters is surrounding these founders with the people, tools, and environment they need to build something that lasts."

Rydhan describes the campus as the space he dreamed of at age 18—a sanctuary for "tinkering, exploring, and building," supported by a community that replaces the isolation of the garage with the collaborative energy of a laboratory.

Chronology of a Hardware Startup

The journey of a hardware startup, as observed within the halls of Fort Mason, typically follows a trajectory of aggressive iteration. The traditional path for hardware—long lead times, expensive tooling, and rigid supply chains—has been disrupted.

Building the next generation of hardware founders
  1. The Weekend Prototype: A founder identifies a problem, often in robotics or edge AI. Using off-the-shelf components like Raspberry Pi, they build a rough-and-ready proof of concept over a single weekend.
  2. The Validation Phase: This initial build is put directly into the hands of potential users. Feedback is gathered immediately.
  3. The Iteration Cycle: Because the prototype was built on modular, accessible hardware, the team can pivot, replace sensors, or update code in hours rather than months.
  4. The Scaling Transition: Once the concept is validated, the team moves toward custom PCB design and manufacturing, but they do so with a functioning model that has already proved its viability.

This "build-test-learn" loop is the lifeblood of the campus. It is a departure from the "stealth mode" culture of the past, favoring transparency and rapid failure as a means to reach excellence.

Supporting Data: Why Raspberry Pi is the Engine of Innovation

The ubiquity of Raspberry Pi within Founders, Inc. is not a coincidence; it is a strategic choice. For early-stage startups, the barrier to entry is often technical complexity. Raspberry Pi serves as a bridge, allowing teams to focus on their unique intellectual property—be it a custom computer vision algorithm or a proprietary robotic limb—rather than getting bogged down in low-level driver development.

Technical Advantages for Startups:

  • Reduced Development Time: By leveraging an existing ecosystem of drivers, libraries, and community support, developers can deploy sophisticated features—such as edge AI inferencing—in days.
  • Modular Versatility: The GPIO headers allow for seamless integration with an array of sensors, actuators, and motors, making it the perfect "brain" for a prototype.
  • Cost Efficiency: When a startup is burning through a pre-seed round, the ability to iterate on a $50–$100 board instead of a $5,000 custom-integrated circuit is a critical runway-extender.

Official Responses: Insights from Leadership

The Convergence of AI and Physicality

Mike Shin, COO of Founders, Inc., believes we are at a "rare moment" in history. "AI has dramatically expanded what physical systems can do," Shin notes. "Robots are becoming genuinely useful because of foundation models. Drones are becoming more autonomous. Manufacturing is getting smarter. Edge AI is enabling products that simply weren’t possible a few years ago."

Building the next generation of hardware founders

According to Shin, the combination of a 3D printer and a Raspberry Pi is the modern-day equivalent of the "garage computer" of the 1970s. "Now, with a 3D printer and a Raspberry Pi, anyone can build a scalable AI hardware product," he asserts.

The Problem of Loneliness in Hardware

One of the most profound challenges of hardware, according to the leadership at Founders, Inc., is the sheer scale of expertise required. A software founder deals with code; a hardware founder deals with mechanical engineering, supply chains, firmware, electrical systems, regulatory compliance, and testing.

"Building hardware can be lonely," says Rydhan. "At our campus, someone has already solved the issue you’re stuck on. Someone knows the supplier you’re hunting for. Someone has already broken the component you’re about to order. That shared knowledge compounds fast."

Building the next generation of hardware founders

The Implications for Future Industry

The implications of the work happening at Founders, Inc. are far-reaching. By lowering the barrier to entry, the campus is democratizing the creation of physical infrastructure. We are moving toward a future where the next iconic robotics company will not necessarily be the one with the most funding, but the one that iterates the fastest.

Key Trends Identified:

  • Autonomous Navigation: Teams are utilizing Raspberry Pi to run complex SLAM (Simultaneous Localization and Mapping) algorithms for robots navigating warehouses and complex environments.
  • Edge Intelligence: By running AI models locally on the device, startups are creating systems that are faster, more private, and less dependent on cloud latency.
  • Industrial Monitoring: Smart agriculture and automated factory monitoring systems are being built to solve real-world efficiency problems, proving that "tech" is no longer just for the digital realm.

Conclusion: A Call to Build

The optimism surrounding the future of physical AI is palpable at Fort Mason. As the next decade approaches, we expect to see an explosion in intelligent robots, autonomous vehicles, and automated infrastructure. These solutions will not be the product of isolated inventors, but the result of environments designed for radical collaboration.

"We’re excited to see Raspberry Pi continue lowering the barrier to entry for hardware innovation," says Mike Shin. "If you’re a hardware founder, come build with us. The era of the physical, intelligent, connected device is just beginning, and we are only seeing the tip of the iceberg."

Building the next generation of hardware founders

For those currently sitting on a hardware idea, the advice from the experts at Founders, Inc. is simple: stop waiting for the perfect design. Use off-the-shelf components. Build something that people can touch, test it in the real world, and iterate until it works. In this new hardware renaissance, speed is the only true competitive advantage. The tools are ready—the only remaining variable is your ambition.